Project Info

SIMPSON undertook the exquisite fit out of this prestigious store in London to international acclaim, providing  a luxury men and women’s countrywear/ fashion and specialist gun makers retail emporium.

The stoSHED_WS_02re is owned by William Asprey, fifth generation of the Asprey jewellers family, for whom SIMPSON undertook the £21million Norman Foster designed major construction and fit out works to their flagship store in Bond Street.

The William & Son scheme included the fit out of the basement area for storage and back of house facilities such as offices, toilets, etc and retail areas on the ground and first floor.  The second floor was remodelled to incorporate the William & Son Head Office. SIMPSON joinery manufacturing facility provided William & Son with over 200 pieces of high quality bespoke reception desks, cabinetry and sales desks throughout the whole store, featuring curved glass and brass logo inlays.

Works included

  • Installation of mechanical and electrical equipment within void spaces and at roof level
  • Wall partitions/doors
  • Terrazzo staircase inlaid with brass W&S logos
  • Shop front
  • Fixtures and fittings
  • Over 200 pieces of bespoke cabinetry all hand crafted


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